Moss is expected to grace billboards and magazine covers all over the world modelling the Rocawear hip-hop gear.
A spokesperson for Rocawear confirmed that Moss will be modelling the same style baseball jackets and mini skirts that Victoria wore.
Moss is no stranger to fronting ad campaigns, having the likes of Burberry, Calvin Klein, Rimmel and Chanel under her belt. Fellow supermodel Naomi Campbell also stars in a print and billboard campaign for the brand in the US.
Dash's relationship with Posh is said to have turned sour earlier this year, when she failed to launch her pop career in the US under a recording contract with Roc-A-Fella Records. Dash produced her double-A side track 'Let Yourself Go/This Groove'.
Dash was later quoted as saying he was sick of being known in the UK as a friend of Victoria, rather than in his own right.
"I don't want to be known as Victoria's mentor, Victoria's friend or Victoria's producer. I want to be known as Damon Dash CEO of Roc-A-Fella Records, Rocawear, and films. When you say my name don't just say I'm Victoria's producer because I am way more than that. I am Damon Dash," he told reporters.
A range of Rocawear clothing will be launched in the UK in September 2005. The clothes will be adapted from the range on sale in the US, but with a slimmer fit and tailored to European tastes.
Dash recently made his first foray in the UK market with the introduction of the Armadale vodka brand. He is also in talks to launch food and beer ranges.
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