The group has appointed Tullo Marshall Warren (TMW) to its £2m digital account, which covers 19 brands including Mattesson's meats and Wall's Sausages.
TMW has been tasked with developing a long-term digital, social media and CRM strategy for the company.
Kerry Foods' group marketing director, Phil Chapman, was responsible for the appointment. Chapman was previously in charge of marketing at T-Mobile, for which TMW holds the direct account.
In the past, Kerry Foods has tended to work with direct and digital agencies on a project basis
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