The range launching March 2010 and the agency has developed a nationwide trial campaign for the launch of the range, in supermarkets, stations and city centres. The agency is also working on a guerrilla launch stunt, which will be revealed nearer to the time.
The activity will be part of an integrated campaign, with above-the-line elements created by Saatchi & Saatchi and media planning by Vizeum.
Kerry Foods owns food brands, including Wall's Sausages, Homepride Flour and Kerrymaid in the UK and is the consumer foods division of The Kerry Group.
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