The deal, brokered by Vizeum, will see all promotional activity for the launch appearing solely across Emap's Kerrang! portfolio, which includes radio and television stations, website and magazine.
David Liddiard, the connections manager at Vizeum, said: "We isolated rock as key to the lifestyle of our target market. The Kerrang! brand offered us the perfect opportunity to communicate to consumers across a variety of communication platforms."
The activity will kick off from June 7 with a promotional campaign offering Kerrang! readers and viewers the chance to win tickets to the Ozz Fest. It will continue in the lead up to the DVD launch on June 27.
Denise Parkinson, head of film for Emap Advertising, said: "Emap's strong Kerrang! brands are the perfect solution to specifically target the audience for this DVD with no wastage. Emap's heritage of creating exclusive bespoke solutions for DVD and film is a great fit for 'The Osbournes' release."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
