The campaign involves television and transport advertising, guerrilla marketing and local PR.
The campaign launches tomorrow and involves 200,000 gig-style set lists being, "gaffer taped to prominent locations with guaranteed high footfall", according to an Emap Performance statement.
A further 200,000 posters in the style of a 'wanted' poster, with the message that Kerrang! is the most wanted radio station for the region will also go on display across the West Midlands.
Also ahead of the launch on June 10 a promotion involving 30,000 fly-posters offering the chance to gain tickets for Kerrang! gigs will take place.
Other promotional activity includes street teams holding rock aerobics sessions and advertising on 400 buses, showing a businessman 'crowd surfing'.
Lisa Blower the station's marketing director, said: "The launch campaign must fulfil three elements, to inform and educate, to encourage trial and then keep people with us. Kerrang is a huge media brand which will already be fully understood by many of our potential listeners."
She added it was vital that the creative successfully appeared exciting to Kerrang!'s heavy rock fan base as well as not appearing threatening to the wider audience.
"There is a little bit of rock inside most of us and our music remit will be a lot broader than some people might think. Just because you wear a suit by day, you're not excluded from Kerrang!'s world," she said.
The launch of the radio station will also be supported across Emap's music portfolio including Kerrang! TV, The Hits and Kerrang! magazine, which will be running special issues for the West Midlands.
Kerrang! 105.2 will broadcast to a potential 3.5m adults in the West Midland, both on FM and digital. A national version of Kerrang! Radio is already available digitally.
Creative for the launch campaign has been handled by ODD, which is working alongside communications strategy agency naked. Media has been bought by Starcom.
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