The deal will see Kelkoo implement TradeDoubler's technology, which will enable advertisers and retail partners to better analyse the conversion to sale of their Kelkoo campaigns, and test the effectiveness of different merchandising solutions on Kelkoo.
Kelkoo successfully ran trials using Tradedoubler's tracking for six months. In the case of one UK consumer electronics retailer, enhanced merchandising led to an 100% improvement in conversion from browsers to buyers.
Commenting on the deal, Kelkoo CEO Pierre Chappaz, said: "TradeDoubler tracking enables us to provide our clients with ever more effective merchandising and specialist return-on-investment benchmark data in their own retail segments. Kelkoo is the first provider of e-commerce advertising to offer this level of return on investment accountability to all its retail partners across Europe. Two years ago we discussed clicks not impressions with our clients, now we want to help them understand sales not just clicks."
For TradeDoubler, the deal represents a significant breakthrough in the European market with Kelkoo's adoption of its technology.
Martin Henricson, CEO at TradeDoubler, said: "This agreement confirms the potential of our more advanced solutions. In this segment, Kelkoo is an ideal customer for us. We share its pan-European outlook as well as the focus on customer performance. As a consequence, we have many mutual clients."
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