It is using Google's website monetisation programme for publishers, Google AdSense, on the search and content pages of all of its European properties.
Ads from Google AdWords advertisers now appear on both search results and content pages of properties in the UK, Germany, France, Italy, Denmark, Norway, the Netherlands, Spain and Sweden.
When a user searches on Kelkoo or browses the category pages, ads are automatically generated to match the product or service the user is looking for.
The partnership with Kelkoo extends the reach for Google's 150,000 worldwide advertisers and offers them exposure to Kelkoo's European users. It also provides Kelkoo with an opportunity to generate additional revenue from its web pages.
"Google's AdSense advertising programmes provide Kelkoo with additional revenue opportunities from our more than 100 million search and content pages," Jean-Fabrice Mathieu, vice-president of marketing and business development at Kelkoo, said.
"Google AdSense also enables us to offer our visitors an additional source of useful, comprehensive and relevant information on all pages of Kelkoo."
Omid Kordestani, senior vice-president of worldwide sales and field operations for Google, said: "Google continues to add quality pan-European properties to the AdSense network. This partnership with Kelkoo gives our advertisers increased reach across Europe, enabling them to reach a valuable audience of consumers right at the moment they are researching products to purchase."
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