The company celebrated the launch at Jamie Oliver’s Fifteen restaurant last week (9 April). Approximately 90 guests were served cocktails, champagne and canapés that showcased what will be on offer to hospitality guests.
The venue was chosen to highlight the new Love Fifteen package’s partnership with the Jamie Oliver Food Foundation, which will see a donation being made to the Fifteen charity for every package purchased.
Keith Prowse will offer a three-tiered selection of hospitality choices at the sporting event, including the Love Fifteen option. The Roof Garden package will offer a form of hybrid hospitality, which includes new-age entertaining alongside a traditional offering.
In contrast, the Club Lounge, the President’s Room and the Real Tennis Museum will all provide guests with a more formal hospitality experience.
Megan Collins, marketing manager at Keith Prowse, said: "This is a fantastic opportunity for us to create innovative packages at Aegon Championships including our new concept of hybrid hospitality. We are keen to deliver an outstanding experience that is in line with our heritage and the event was a true vision of what we are able to do.
"We have so much experience behind us and this year, guests will see Aegon Championships as they have never seen them before."
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