The move is designed to see if customers are satisfied with their products and after-sales service as well as helping to identify which parts of the customer experience are working and those that need attention.
Kawasaki has created and populated a microsite linked to the main Kawasaki website with information provided directly by consumers.
Dealers and managers up and down the UK can now access this accumulating fund of information in real-time, getting immediate and constantly updated feedback on how Kawasaki dealerships are performing.
Kawasaki hopes to identify consumer trends over periods of up to a year and compare them with UK industry averages, giving it an accurate insight into how its brand is performing across time, in relation to other manufacturers.
Results of the customer feedback can be viewed on a national, district, regional or individual dealership level with managers able to access special areas where they can assess what individual dealers or districts are contributing to overall scores.
All dealers are also provided with the actual survey answers for monitoring purposes, but only when the customer has explicitly given their consent.
The programme is being rolled out only across the UK and has the potential to be taken further in the future, playing a part in enhancing, improving and standardising Kawasaki dealer standards Europe-wide.