The agency won a total of five awards in press, poster and television, and was a finalist in six categories. Among the winners were the "It's not for girls" campaign for Nestle Yorkie, which drew accusations of being sexist in some quarters.
Other UK agencies to win recognition at the awards include BMP DDB London for its Marmite "lifeguard" spot featuring a swimmer snogging a lifeguard; and the design agency Pearlfisher London for Absolut Vodka. McCann-Erickson won for its work on Walls sausages and Coca-Cola, including "mower man".
Leo Burnett France won in the the best print ad for work on Heinz canned fish brand Petit Navire, and for work on the Charal brand. It also won for work on McDonald's in Belgium.
The FAB Awards received entries form 56 countries, and reward food and beverage marketing, advertising and packaging.
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