The campaign for Peppa Pig Tumble and Spin, which won ‘children's game of the year' at Toy Fair 2009, is set to go live in August. The game is based around collecting character cards and features Peppa Pigs voice and music tune.
The agency has brought in a range of online partners and is planning to offer parents the opportunity to win exclusive Peppa Pig prizes as well as try the game online.
Swordfish has previously worked with Jumbo marketing manager Kirstie Martin when she was at BBC Worldwide. The agency has previously worked on BBC projects including Charlie and Lola, Teletubbies and In the Night Garden.
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