The network, which is a joint venture between MTV and BSkyB, will support the scheme with on-air messages and branding from 9 July. The ‘Nicktrition' spots will raise awareness of the importance of healthy eating and having an active lifestyle.
Howard Litton, managing director of Nickelodeon UK said: ‘Change4Life is a natural fit with our Nicktrition campaign. We're both committed to encouraging kids and families to eat healthily and be active. We're in a great position to support the movement as we represent a unique and trusted voice among UK kids.'
Nickelodeon anticipates transmitting around 16 Change4Life spots a day, reaching more than 6m in a three month period and more than 11m over twelve months.
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