Agencies that worked on the bid included M&C Saatchi and The Ingram Partnership, for advertising and media, along with the PR agency Hill & Knowlton, which was appointed to the account in May last year.
Navyblue handled design for the campaign, the website was created by Syzygy and Haymarket Publishing, owner of Brand Republic, created a special magazine for the bid. The original London 2012 logo, which incorporated the Thames running in the Olympic colours, was created by London design agency Kino Design.
Paris -- the final city to remain in the running against London -- had recruited Publicis for advertising, while the public relations was handled by Weber Shandwick/JonTibbs Associates.
There will also be jubilation among major sponsors of the bid include British Airways, BT and Radisson Edwardian. EDF Energy always looked to be on the winning side, having signed up as a major sponsor for both the London and Paris bids.
The bid had been backed with support from the likes of Transport for London, which had donated 50,000 sites on the London bus and Underground network, worth £8.4m.
The BBC also backed the London bid, helping develop 30-, 60- and 120-seconds ads to show how much the British love sport.
Research conducted by i to i revealed that the two advertising slogans devised for the bid -- "Back the Bid" and "Make London Proud" -- had unprompted recall among 35% of Londoners. The research campaign also showed that PR to counteract negative messages was a success, with the regeneration message having recall among 95% of respondents in a survey, and 63% of people having repeated positive messages from the campaign.
No major marketing push is complete without a good line-up of celebrities, and the London 2012 bid was no exeception. David Beckham lent his face from an early stage, as well as visiting Singapore this week in a last-ditch attempt to persuade the International Olympic Committee.
Along with Beckham were sports stars such as Sir Steve Redgrave, Matthew Pinsent and Kelly Holmes. Names from the entertainment industry included Sir Roger Moore, Helen Mirren, and Martine McCutcheon. BBC favourite Sue Barker also put her weight behind the push.
A celebratory event had already been planned at Trafalgar Square this afternoon, whatever the outcome of the bid, where Rachel Stevens and "Sporty Spice" Mel C are performing.
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