New campaign: London 2012 clock

London's bid to host the 2012 Olympics Games is gathering pace with the launch of a number of initiatives highlighting the number of days until the International Olympic Committee announces the successful city.

London 2012 has unveiled a countdown clock in London's Trafalgar Square sponsored by EDF Energy, as part of the push to bring the Games to the city. Network Rail has planned a £500,000 programme of promotions, while BT, another bid partner, has launched an official phoneline for the public to register their support.

Creative: In-house.

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