The deal, brokered by The Copyright Promotions Licensing Group and its local partner Sportsunite, follows Jordan Grand Prix's recent strategic cooperation agreement with China Central Television and the Shanghai International Circuit.
The launch of the site at f1jordan.cn is the second deal Jordan has signed with brand licensing agency Copyright Promotions Licensing Group in recent weeks. Earlier in July, it announced it was to launch the official Jordan SMS news service to coincide with the British Grand Prix on July 21.
As part of the agreement, Eddie Jordan will visit Shanghai and the Shanghai International Circuit on July 29 and 30 and will be the first team principal to go to Shanghai.
Shanghai-based Riverstone Internet Technologies will host the Chinese-language site in conjunction with Jordan Grand Prix.
The online development from the Silverstone-based team ties in well with the forthcoming 2004 Chinese Grand Prix at Shanghai International Circuit.
Mike Hall-Taylor, head of Jordan Brand, said: "The launch of the Chinese-language site will help position Jordan Grand Prix as the leading team in China. We hope to build our partnership with CCTV by offering dedicated news updates, competitions and direct interaction with our growing fan base in China."
The interest is such that approximately 940m viewers in China have watched CCTV's coverage of the 2003 FIA Formula 1 World Championship to date.
Copyright Promotions Licensing Group is one of the world's leading entertainment, sports and brand licensing agencies.
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