Powered by Autosport.com, the online edition of Haymarket's Autosport magazine, the service will bring fans breaking news from Jordan Grand Prix and stories surrounding the sport.
Any significant events in F1, even from rival teams, will reach the mobile fan base across the UK and Ireland. The service will also allow Jordan fans a greater insight into the team with regular updates that are unavailable elsewhere.
Mike Hall-Taylor, head of Jordan Brand, the brand development arm of Jordan Grand Prix, said: "The launch of this new service demonstrates our commitment to providing new, innovative and exciting products and services for our fans and followers. SMS or text messages is a great platform with which to deliver the latest news and keep our mobile fans up to date with the latest action both on and off the track."
The service will be promoted on the , as well as the and the official Jordan publication, J Magazine.
Martin Stahel, publishing manager at Autosport, said: "Jordan fans love the sport as much as they love the team and the service will reflect that."
The service will be up and running in time for the British Grand Prix weekend at Silverstone, which starts on Thursday July 17, and will cost 25p a message. Race results, off-track action and Jordan team news will be delivered with an average of four messages per week. No contract or minimum period will be required from subscribers.
The parcel delivery firm Businesspost has announced that it will support the Jordan driver Ralph Firman at the British Grand Prix. Jordan are hoping for a turnaround in its fortunes this weekend, having failed to live up to the promise shown by Giancarlo Fisichella's win in Brazil at the start of the season.
Founded in 1974, CPLG is one of the world's leading entertainment, sports and brand licensing agencies, with almost 100 staff in seven offices across Europe and international agencies servicing the rest of the world. It represents the licensing rights of some of the world's biggest entertainment, media and sports companies including Viacom, 20th Century Fox, Sony, Chelsea FC, DreamWorks and The Football Association.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .