LONDON - Perfume brand Joop! has lost its bid to trademark its exclamation mark.
The European Court of First Instance today rejected the fashion and toiletries brand's application to register the punctuation mark both on its own and within a rectangle.
The court claimed that the sign lacked ‘distinctive character'.
Kirsten Gilbert, partner at intellectual property group Marks & Clerk Solicitors, said: 'This application had very little chance of success from the outset. While it is not impossible to register such symbols as trade marks, the bar is set incredibly high.'
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)