Swallen will lead the newly formed research group, responsible for all methods and procedures for TNS Media Intelligence/CMR products, as well as the forecasting and modelling for TNSMI/CMR's multi-media information and services.
"We are very excited about Mr. Swallen's appointment," said Steven Fredericks, president and CEO of TNS Media Intelligence/CMR. "He is a widely respected, renowned leader in the media intelligence community. The expertise and leadership he brings to the organization serves to enhance our commitment to delivering the highest quality information to the advertising and marketing industry."
Swallen comes to TNSMI/CMR with more than 25 years experience in the media research industry and is well known for his creative, strategic and analytic approaches to the evaluation and assessment of syndicated research methods. Prior to joining TNSMI/CMR, Swallen held the title of director of media knowledge at Universal McCann. His career in the industry also included various media research positions at Ogilvy & Mather and Grey Advertising.
Swallen served 15 years on the 4A's media research committee, and has provided long-term service to the Media Ratings Council. He is the author of numerous papers published by the ARF; ESOMAR; and the Worldwide Readership Symposium.
He holds a Bachelor of Arts degree in Psychology from Duke University.
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