In Europe, J&J has kick-started talks, through Agency Insight, with digital and direct networks that have strong digital credentials ahead of putting a new roster in place.
It is also talking to agencies and networks in Asia, where it wants to build a digital roster in a process handled by R3.
The review covers all the company’s pharmaceutical, healthcare and consumer brands such as Listerine, Roc and Johnson’s Baby Lotion.
J&J’s Vision Care division, home to its Acuvue contact lens brand, is unaffected by the review.
The review follows a 2007 overhaul of J&J’s global media buying arrangements, which led to Carat winning the account in Europe, the Middle East and Africa and Universal McCann retaining the North America account and expanding its role to share Asia with OMD, which also picked up Latin America.
.jpg)
.jpg)