The pitch is being overseen by Miranda Goodenough, head of direct marketing for John Lewis. The brief is to create a branded magazine to replace Source, which is currently published by John Brown.
The retailer expects to appoint an agency by the end of February with a view to launch the title between September and October this year.
According to Goodenough the retailer believed the magazine would become an ‘even more powerful asset' if it became a John Lewis magazine.
The retailer's agency arrangements for its catalogues and direct marketing accounts are unaffected by the review.
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