The campaign aims to take people back to their childhood, reminding them of the magic and fevered excitement they used to feel when opening their presents on Christmas morning, supporting the .
Kitcatt Nohr has created a direct mail pack which includes a personalised Christmas card full of offers, a sheet of exclusive John Lewis wrapping paper for recipients to use, and a brochure containing a range of gift ideas. The pack's outer is designed to look like a Christmas gift tied up in a red bow.
Recipients of the direct mail pack are encouraged to visit their local with the offer of a free mince pie and hot drink. They can also get a free bottle of sparkling rosé wine when they spend £100 or more in store or online at johnlewis.com.
The campaign also offers recipients the chance to win £3,000 worth of John Lewis vouchers in the retailer's Christmas prize draw.
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