John Lewis 'christmas' by Adam & Eve London

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Advertiser
John Lewis -
Agency
Adam & Eve -
Sector
Consumer Goods, Retail brands and High Street
The unadulterated joy felt by children opening their presents on Christmas morning is the central theme to this seasonal campaign for John Lewis, created by Adam & Eve.
Consumers are urged to rediscover their inner child and remember the pleasure and excitement they felt when they were young on shaking their parcels and packages and then tearing through the wrapping to find what treat lay in store for them.