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John Lewis is promoting its Autumn/Winter 2010 fashion collection with a new print and digital campaign created by Adam & Eve.

The print campaign will feature in glossy magazines and on London Underground sites throughout September, and will be accompanied by an email and search marketing push and online banner ads.

Each execution shows a selection of some of the own-brand and branded products from the retailer’s Autumn/Winter collection, with models posing in locations such as a grand hotel and a railway carriage.

The images are given an autumnal feel, with fallen leaves prominent in every shot. An accompanying strapline reads: "Autumn. Now In".

The campaign was art directed by Nici Hofer and the copywriter was William Fowler. Photography was by Rene & Radka.