John Lewis 'never knowingly undersold' by Adam & Eve
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Advertiser
John Lewis -
Agency
Adam & Eve -
Sector
Retail brands
John Lewis promotes its price promise of 'never knowingly undersold' with a TV ad aiming to demonstrate its 'life long commitment' to customers.
The ad shows a woman growing up through every life stage and subtly weaves in the John Lewis promise as she is seen creating a home and family.
