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"Buster the Boxer" hit 1.76 million shares on social media as of 1pm today, according to the latest figures from Unruly. 

It means "Buster the boxer" has overtaken last year’s "Man on the moon", the 2015 festive ad for John Lewis, which has been shared 1.67 million times to date. 

However, the ad still has some way to go to become the most shared Christmas ad of time. German supermarket Edeka currently holds that title as last year’s "#HeimKommen", which features an elderly man who tricks his family into believing he has committed suicide in order to bring them together.

Top 10 most shared Christmas ads of all-time*

1. Edeka: "#Heimkommen" (2015) – 3,984,010 shares
2. Universal: "Minions movie  – Minions Go Caroling" (2014) – 3,849,214 shares
3. WestJet: "Real-time giving" (2013) – 2,221,976 shares
4. Kmart: "Show your Joe" (2013) – 1,857,872 shares
5. John Lewis: "Buster the boxer" (2016) - 1,763,878 shares
6. John Lewis: "Man on the moon" (2015) – 1,672,666 shares
7. John Lewis: "The bear and the hare" 2013 – 1,226,467 shares
8. Sainsbury’s: "Mog’s Christmas calamity" (2015) – 1,072,251 shares
9. John Lewis: "Monty the penguin" (2014) – 1,012,605 shares
10. Sainsbury’s: "Christmas is for sharing" 2014 – 771,387 shares

* according to Unruly as of 1pm today (14 November 2016).