John Lewis 'bluewater' by Adam and Eve London

John Lewis 'bluewater' by Adam and Eve London
John Lewis 'bluewater' by Adam and Eve London

Adam & Eve has unveiled its first work for John Lewis with a new print and outdoor campaign to promote the new John Lewis food hall at Bluewater shopping centre.

The campaign features several items fashioned in a triangular shape to mimic the arrows used on a lift, indicating up and down.