Creative team, Crispin Porter & Bogusky London
The Crispin Porter & Bogusky creative team Baker, 26, and Bruce, 28, met at Central Saint Martins – where they both specialised in advertising – and have worked together for more than four years, although they say that it "feels like much longer".
The pair were drafted into CP&B by the founders, Matt Gooden and Ben Walker, who had worked with the young team at Beattie McGuinness Bungay and liked their stuff. Baker and Bruce slotted into their new home like a dream and have been a big part of the "we hear you" campaign for Paddy Power and worked on a major pan-European brief for Microsoft’s Windows Phone.
"I am actually old enough to be Kate’s dad – that’s mental," Gooden says, describing the pair as "always strategically thoughtful, hungry as dogs, client-friendly, digitally savvy and thoroughly nice people".
"We have so much fun here and we look at everything as an opportunity," the duo say. "We just want to be as chuffed with the next five years as we have the past five years."