Head of design, 18 Feet & Rising
Advertising is Taherparvar’s "other" career choice. The "child genius" (as described by his bosses), who left Iran for the UK when he was seven, initially started doing freelance design work.
"I’d always had a bit of a prejudice against advertising, so I wasn’t really looking at it at all," Taherparvar, 28, says. "But I kept coming into it and it has been very exciting. You can see the tradition of what makes ads great and I think it helps coming in with a fresh perspective."
After a year of freelancing, Taherparvar landed a permanent job at 18 Feet & Rising. He was responsible for the "I oakleaf" work that secured the National Trust account for the agency and helped develop the Mr Selfridge campaign for Selfridges.
Jonathan Trimble, 18 Feet & Rising’s chief executive, describes Taherparvar as "a champion fighter against the entropy of current times".