The outrageous and fatuous statements made by candidates in The Apprentice are sent up in this short film that aims to warn young job seekers away from the tactics used in the BBC TV show.
‘The Advantage’ campaign is supported by a microsite () and comes as Jobsite.co.uk drops TV advertising as part of a strategy of targeting millennials through digital media.
Brand: Jobsite.co.uk
Client: Sophie Relf, marketing director at Jobsite
Agency: Seven