A 30-second TV execution called 'Aquadance', which breaks on 16 April, opens with what looks to be a calm, clear blue lake with water droplets dancing to a rendition of Tchaikovsky's rousing score for Swan Lake. It is then revealed that the performance is taking place on a Bloo Fusions cleaner, which Jeyes launched last year in two fragrance variants. The strapline is 'Bloo performs for you'. Jeyes signed a nine-month sponsorship deal for ITV's The Bill last month, which covers its Bloo, Parozone, Jeyes Fluid and Wet Ones brands.
Creative agency: WARL Change Behaviour
Media agency: John Ayling & Associates.
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