Dicks has returned to the UK from Ireland, where he has been managing director of Sodexo's Irish arm since September 2008.
His new role was created after the sports and leisure business was made into one division following a strategic review.
Having worked at Sodexo since 1998, he now has responsibility for sports and leisure contracts in England and Wales overseeing more than 80 senior client relationships and delivering full catering, hospitality and management services at events, sports and public leisure venues.
He will manage a team of 1,800 at Sodexo Prestige, which caters for the RHS Chelsea Flower Show and Newcastle United Football Club.
Dicks said: "This is an exciting opportunity to build on our success by capitalising on our team’s wealth of experience and expertise in managing the full spectrum of sports and leisure business."
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