JCDecaux wins Barcelona's street furniture business

by Staff

February 03, 2006

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JCDecaux wins Barcelona's street furniture business

PARIS - JCDecaux has won the 10-year contract to run Barcelona's outdoor advertising business, which covers more than 3,500 panels, following a competitive tender.

The business was won by JCDecaux's wholly owned Spanish subsidiary, El Mobiliario Urbano, which beat off competition from Clear Channel, Viacom and Cemusa. El Mobiliario Urbano was also the incumbent firm on the account having held the business since 1998.

Jean-Charles Decaux, co-CEO of JCDecaux, said: "This contract strengthens our number one position in the Spanish outdoor advertising market."

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Marketing