Jazz FM relaunches website as part of rebranding effort

LONDON - Jazz FM, the Guardian Media Group-owned radio station, is relaunching its website next week as the latest step in its rebranding effort.

Jazz FM relaunches website as part of rebranding effort

The new was redesigned by London-based digital agency Underwired and officially launches today, September 8.

The new site will allow users to access content from the different Jazz FM stations around the country, including 102.2 Jazz FM London and 100.4 Jazz FM North West, as well as offering live streaming broadcasts.

Jazz FM has been in the process of rebranding since January, when Kitcatt Nohr Alexander Shaw was appointed to its £2m advertising account. It launched its first advertising in April this year, with a series of posters promoting the diversity of its playlist.

Guardian Media Group won a takeover bid for Jazz FM in June 2002 in a deal worth £44.5m. The station has been improving its ratings, adding 95,000 listeners in the first quarter of the year, bringing the total audience to 1.4m.

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