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Jazz FM's first marketing campaign under its new owner, Guardian Media Group, breaks on April 7 with activity in London and the North-West, using buses, taxis, six-sheets and local press. The regional campaign will support Jazz FM's two stations - London's 102.2 Jazz FM and the North-West's 100.4 Jazz FM. Two further stages of the campaign, running this September and next January, will use press and cinema. Executions will focus on artists from the stations' playlists, including Ella Fitzgerald, Sade, Otis Redding and Stevie Wonder, and will incorporate the Jazz FM 'Get It On' logo. The work is the first by Kitcatt Nohr Alexander Shaw, which was hired this year after a review in the wake of GMG's acquisition of the station last July.