The service is launching with three products: New Baby, with data on 95% of births and suitable for maternity products as well as life insurance; Kid's Birthday, which is targeted at toy firms and the financial services sector; and Moving House, which Jaywing is targeting at a raft of sectors including DIY, utilities and home entertainment.
Further launches focusing on customer events under the Signals brand are expected within the next few months, including information concerning when shoppers carry out product research on the web.
Martin Boddy, Jaywing managing partner, said: "Personalisation is as much about timing as it is about content. Our experience shows that you can typically expect a two to three times better response rate by using event data appropriately."
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