IDMF 2006: Exhibitor preview

This year's Fair promises to be as comprehensive and diverse as ever, bringing a host of specialists under one roof to present the best the direct marketing world has to offer.

ADDRESS MANAGEMENT

CAPSCAN - Stand No. E706

With a five-year history of appearing at IDMF, Capscan is no novice when it comes to exhibiting. The provider of international address management solutions and data integrity services will launch its on-demand addressing service at this year's show. This new 'pay-per-search' web-based service validates UK and premium international address data, as well as enhancing data with business-to-business, lifestyle and geographic information. Capscan's sales team will be offering hands-on demonstrations of Matchcode, Zapcode and Nearcode solutions and giving visitors the chance to enter a competition.

HELPIT SYSTEMS - Stand No. E717

Keeping your data clean is a must for direct marketers and helpIT Systems is on hand to help. Offering professional data cleansing and enhancement software, its expertise covers de-duplication, merge/purge, data suppression, Mailsort and addressing software using phonetic algorithms and fuzzy matching routines for all kinds of data. The latest version of suppressIT and the recently launched matchIT data-cleansing suite can be seen on the stand, part of a wide range of data-cleansing products based on helpIT's matching technology. SuppressIT protects brand image against the damage of inappropriate communication, while the flagship matchIT suite can encompass any configuration of the company's core offerings.

QAS - Stand No. E730

With 10 years of exhibiting experience behind it, QAS is back to showcase all existing products from its Quick Address and Identifier ranges. A supplier of data accuracy and identity management, it will launch QuickAddress Batch with Suppression, which cleans and enhances existing name and address records and suppresses data against a choice of industry standard files. QAS will be demonstrating the latest addition to its suite, Identifier Authenticate Pro, which provides fast and efficient electronic authentication of individuals, thereby cutting process costs, minimising risk of potential fraud and providing users with security against identity theft.

AGENCIES

MOBIOUS - Stand No. E655

At previous IDMFs, this full-service direct marketing agency showed two 120-second movies that fully summarised its business approach and creativity. At this year's Fair, it will treat visitors to the third incarnation of its credentials movie. Have your popcorn at the ready.

THE STEVE WEXLER CREATIVE GROUP (SWCG) - Stand No. E603

A newcomer to IDMF, this agency will be out to impress with the launch of its copywriting and design services. SWCG specialises in virtually every facet of direct response advertising. Thanks to its 'control beating' team of ad writers and designers, the company has achieved international fame for generating millions of dollars worth of sales for its clients. Examples of SWCG's successful promotions will be on display and the team will be happy to talk to visitors about what the agency can do to support their sales and marketing campaigns.

ASSOCIATIONS

THE DIRECT MARKETING ASSOCIATION - Stand Nos. E1040/E1100

The Direct Marketing Association UK is Europe's largest trade association in the marketing and communications sector so it is always interesting to see what is going on at its stand. This year, the DMA will launch its online International Database, which has been developed to provide UK DMA member companies with initial access to 51 different country reports.

These give the latest population, geo-demographic and economic information for each country. Also making its debut will be the MPS Service, an online service aimed at small companies that want to mail in geographically defined areas. The DMA stand will offer IDMF visitors an opportunity to speak to key staff from the association's legal, compliance, business development and preference service teams.

DATA AND DATABASE SOLUTIONS

ABACUS UK - Stand No. E718

First-timer Abacus will be promoting the newly launched Publishing DataFile, a list of 2.5 million names created from actively purchasing subscribers to 300 different consumer titles across a range of publishing houses.

Abacus runs the Abacus Alliance - the UK's first and largest mail order data cooperative - and helps companies that sell directly to consumers to improve their direct marketing prospecting and retention activities.

It also runs the country's only business-to-business cooperative database, the first Abacus product to be made available to organisations outside its alliance.

ARNOLD, DEMMERER & PARTNER - Stand No. E580

This will be the sixth consecutive year that Arnold, Demmerer & Partner has exhibited at IDMF. It describes its core business as consumer target group marketing for new customer acquisition in Germany. Its services include market entry strategy, list broking, alternative media, merge-purge and modelling. Hoping to draw in the crowds with the launch of RACE-M, a real-time online link for data capture purposes via mail codes from a mailing, the company will also offer comprehensive and professional advice. So, for tips on the sale of business-to-consumer products and services via direct marketing in Germany, be sure to visit this stand. And you can also bag yourself some German Ritter Sport chocolate in the process.

BUREAU VAN DIJK - Stand No. E967

Bureau van Dijk has been a regular presence at IDMF since 1993. A provider of business intelligence for sales and marketing, it offers a range of Mint business intelligence tools, including Mint UK and the recently launched Mint Global, which will be demonstrated on its stand. The Mint tools include information about companies and directors, plus news and market research, making them ideal for customer relationship marketing. Visitors to the stand can see full demonstrations of these products, tailored to their particular needs, and can sign up for a free trial.

CAMEO (EURODIRECT) - Stand No. E715

More than 40 per cent of the UK's top 1,000 companies are clients of Cameo, so EuroDirect's stand is not to be missed. It will exhibit its latest Global Cameo Classifications and Microvision software, which have extended their classification coverage to include more than 1.4 billion individuals globally. Cameo's clients range from financial services providers and retail and leisure operations to publishing and utilities companies. Its stand will have a real international flavour and visitors will be able to find out more about how to access the all-important global market.

COMPUBASE - Stand No. E971

CompuBase is a specialist in ICT channel intelligence and visitors will find out about the company's database and its services in recruiting, developing and optimising clients' IT channels. As well as demonstrating its ranking mapping and scoring services, compuBase will explore how targeting the right partners for any business can help save time and money - something all businesses strive to achieve.

EQUIFAX - Stand No. E900

A provider of direct marketing services, Equifax focuses on four key elements: acquisition, retention, cross-sell and win-back. Equifax will launch several offerings at this year's IDMF: ConnectSelect, designed to provide an up-to-date prospect data solution; Equifax i-Screen, an automated pre-screening service; Enhanced disConnect, which offers significant suppression performance to reduce wastage and enhance campaigns, and B2B Connect, which provides marketers with data and tools to target businesses. Equifax is inviting visitors to find out more about all aspects of its activity, including its bureau services, analytics, customer profiling, propensity modelling and segmentation.

EXPERIAN - Stand No. E630

Experian, the global information solutions company, is a long-term exhibitor at IDMF and this year it will introduce a new version of Prospect Locator, the company's online prospecting service.

Experian's marketing division will also showcase its range of targeting and segmentation solutions, as well as solutions from its data, targeting and integrity portfolios. The business information division will demonstrate Commercial Delphi for Prospecting, a new credit risk screening tool, while the business strategies division will launch Mosaic Public Sector, the latest development in its award-winning people classification, Mosaic.

There will also be information on the latest version of iMarketer, the database marketing and campaign management tool, and Experian will reveal details about its new Data Intelligence Service.

GLOBAL-Z INTERNATIONAL - Stand No. E829

If data cleansing is high on your list of priorities, you should visit this stand. Global-Z International specialises in international address hygiene, merge/purge, data quality management, database management and list rental fulfilment. With its proprietary software technology, Global-Z provides address processing solutions for the global market. Global Online Data Cleansing will launch this year and visitors can find out more about the global address validation technology that is now available on the internet.

INDEPENDENT DIRECT MARKETING - Stand No. E960

With 10 years of exhibiting at IDMF, Independent Direct Marketing will this year launch package inserts, digital and e-marketing services, a creative studio and a data bureau. The company offers expertise in direct response media planning and buying, as well as revenue generation via list sales and third-party insert carrying. Independent Direct Marketing will welcome visitors to its bar area, where it will give them the chance to find out more about its services, pick up prizes in competitions and bag a few freebies.

JAYWING - Stand No. E830

New to the Fair this year is Jaywing, the UK's largest independent data services specialist. It works primarily in marketing, credit and fraud across sectors such as financial services, retail, telecoms, utilities and charities. Jaywing's marketing services are based around marketing planning, segmentation, targeting/response modelling, reporting and analysis, as well as list management and broking, smartlists, database marketing, campaign planning and optimisation. Consultancy, insourcing and outsourcing arrangements are also provided. Visitors can expect a relaxing atmosphere as well as a tempting prize draw to win some top quality wine. Jaywing will also be sponsoring those essential IDMF carrier bags as well as the prize draw at the Gala Dinner.

MARKET LOCATION - Stand No. E626

The UK B2B data universe owner offers database cleaning, enhancement and analytical solutions that are adaptable to companies of all shapes and sizes. This year it will launch its credit scoring capability, a database that has credit scores appended. This enables marketers to be selective about the companies they target by ensuring they are financially secure.

Approximately 1.5 million UK businesses have been graded at different levels.

Market Location will demonstrate its new UK B2B data universe, which offers 2.3 million records, 4 million contacts and 500,000 updates a month.

THOMSON DIRECTORIES - Stand No. 720

This year, the company will demonstrate its Thomson Database, which lists more than 2 million UK businesses. Visitors will get a sense of how important data accuracy and reliability are to the success of Thomson's new B2B marketing website. The half a million listings include website addresses and 430,000 opt-in email addresses, and more than 10,000 telephone calls are made daily to check for accuracy and to supplement the Thomson Database.

Thomson will also demonstrate a new B2B marketing website. This latest innovation gives instant access to Thomson's full suite of B2B direct marketing solutions, including Business Search PRO, New Connections and Fastest Growing Companies, which are all produced from the Thomson Database.

WHICHLIST - Stand No. E719

Another first-timer at IDMF is list owner Whichlist. It will launch a number of products including its Consumer Satisfaction Database, with 8 million records; Consumer Master File Database, with 37 million records; Business Master File Database, with 3.1 million records; and Business Multi Contacts database, with 750,000 records. Whichlist will demonstrate the quality and accuracy of its data, including name, address, telephone, email and SMS information. Visitors who leave their business cards at the Whichlist stand will also get the chance to win free bottles of water.

DIGITAL MARKETING

GLOBALCOLLECT - Stand No. E625

A newcomer to IDMF, this payment service provider works for international businesses, outsourcing their payment collection management. GlobalCollect enables businesses to get all the relevant local payments using different methods in local currencies worldwide. It also handles payment matching, reporting and remittances and is launching InvoiceCollect, a unique online international invoicing platform. WebCollect, the online payment platform, will be demonstrated on the stand, where visitors can also access written guidance on global payments and advice on how best to set up a successful global payment strategy.

IPT - Stand No. E940

With an award under its belt from IDMF 2005, IPT will be looking to impress again this year. Having won the best new product award for Email-tracker, an e-competitor intelligence tool, this year the company will be launching The Big Book of Email Marketing, its comprehensive guide to email marketing techniques. IPT will also demonstrate its cost per acquisition marketing, including its new Choose-A-Gift website and the lifestage marketing Home Movers Property Index. IPT offers direct marketing solutions, such as customer acquisition; list rental (with 5.9 million opt-in email addresses, 6 million postal addresses and 1.2 million opt-in SMS numbers); EmailBureau and market research in broadcasting and online. Visitors to IPT's stand can explore the full range of direct marketing products and services on offer.

WIRED ASSETS, LLC/KROLL INTERNATIONAL MARKETING - Stand No. E672

Kroll International Marketing is no stranger to IDMF, having exhibited for five years. Its area of expertise is adapting the mobile marketing channel - both traditional marketing and non-marketing applications - on a global basis. Wired Assets boasts a diverse range of clients and has successfully identified mobile telephone numbers across postal and online databases, opening up new revenue streams. Wired Assets will be introducing its wealth of services in the mobile marketing arena. Visitors will be invited to take part in lively discussions exploring the application of these services in the US for postal, online and mobile marketing campaigns.

INSERTS

Response Direct Publishing - Stand No. E750

Response Direct Publishing is a consumer lead-generation specialist. It will generate upwards of 4 million consumer enquiries in 2006 through its extensive portfolio of card decks, insert opportunities and response catalogues. New to the Fair is RDP's Multi-Channel Marketing arm and the company's portfolio of response catalogues, which will launch online.

Also new is the Red Pack, a low-cost inserts distribution product, delivered to 500,000 targeted ABC1 consumers. Visitors will be able to interact with the pods on the stand and sample RDP's online lead generation websites.

They will also have the chance to discuss RDP's complete range of 10 card decks and five response catalogues.

INTERNATIONAL

AN POST (IRISH POST OFFICE) - Stand No. E700

Now in its eighth year at IDMF, An Post has become a regular feature at the event. The provider of mail services in the Republic of Ireland, it offers services that include standard, express, registered and courier post and business mail solutions. All aspects of An Post's services are being exhibited and its range of direct mail solutions - Post Aim, Publicity Post and Response Services - can be discussed with expert advisers. They will give visitors a clear picture of how to get the best value and services in the Republic of Ireland.

COME & STAY - Stand No. E1082

New to IDMF, this Paris-based advertising agency is crossing the Channel to show visitors examples of its web-marketing products. Come & Stay, which specialises in email marketing. It will be promoting its Car Direct, Mover Direct, Shopper Direct and Geo marketing products as well as list rentals.

DBI FRANCE - Stand No. E957

DBI offers B2B lists from France and adapts overseas companies' requests to meet the demands of this market. A first-time exhibitor at IDMF, it will demonstrate the full scope of its available information - with the range of data selection criteria, including the NAF French activity codes, translated into English. DBI will advise on the business opportunities available in France, explaining the specific characteristics of direct marketing on the other side of the Channel and emphasising the support it can give companies wondering how best to access this market.

DIRECT MARKETING INTERNATIONAL - Stand Nos. E1005/E602

Direct Marketing International will be making its IDMF debut this year and it wants to make a splash. With offices in Hong Kong, Taiwan and China, the company is now offering its services to European and US businesses. Direct Marketing International provides direct marketing solutions, CRM, loyalty marketing and event management. Visitors will get advice and information from Direct Marketing International staff and have the chance to win authentic Chinese artefacts in prize draws on each day of the event.

EUROCONTACTPOOL - Stand No. E955

Launched at IDMF 2004, EuroContactPool has since expanded its online database to cover an impressive 19 million European companies and 15 million business executives. Data from Germany, France, Italy, the Netherlands, Sweden, Norway, Denmark, Finland, Greece, Spain, Portugal, Belgium and the UK is now available on its pan-European website. EuroContactPool believes its self-service format is a unique benefit. Users can log on to the database, input their criteria and request counts and, when satisfied with their selection, download it for immediate use.

JR DIRECT RESPONSE - Stand No. E763

JR Direct is no stranger to the IDMF. It is exhibiting for the eighth time and, this year, will be focusing on Japan. The company specialises in global list brokerage, list management, alternative media, data processing and consulting for clients located around the globe. Visitors either considering or already mailing into Japan are invited to talk to one of JR Direct's marketing specialists to find out more about maximising effectiveness in one of the world's biggest economies.

LA POSTE - Stand No. E658

La Poste - France's leading postal operator and the third biggest in the world - will make its IDMF debut with the launch of La Poste UK. This wholly owned division of La Poste Group offers international mailing solutions to customers worldwide. Visitors to La Poste's stand can discuss the most suitable solution for their international mailing needs. They can explore the new website to find out about public holidays across the globe and information on international postal traffic. There will be the chance to view an introductory video and meet staff.

MCLS - Stand No. E1025

MCLS specialises in providing professional advice on targeted prospecting to consumers. The company will be showcasing its international list and insert index, along with card decks that are sent exclusively to mail order buyers. In its third year at IDMF, MCLS will launch direct response media card decks. Visitors can discuss their needs while sampling Belgian chocolates.

SCHOBER INFORMATION SERVICES - Stand No. E624

The direct marketing specialist offers international services and owns business and consumer databases in various European countries. Schober's services focus on addresses and data, data processing tools, modelling, scoring and data management. It will be launching the Schober eMarketBase, a unique German email database containing more than seven million permission-based email addresses, and Geo Marketing, which is designed to analyse, develop and control markets in Germany and internationally. Visitors can meet Schober's international experts to discuss databases, B2B and B2C know-how and data, European listbroking services, data processing and modelling capabilities.

SOS FICHIERS/H CONSULTANTS - Stand No. E852

French-based SOS Fichiers/HConsultants will be introducing its emailing and telemarketing services at this year's IDMF. These cover management, databases, enrichment, sorting and fulfilment. The stand will have a dedicated consulting area, where staff will advise visitors on the choice of those all-important databases and targeting tools. The experts will also discuss how to manage mailings and telephone marketing competitions.

LISTS

1 STOP DATA - Stand No. E854

1 Stop Data has 25 years' experience in local and international B2B list broking, management and research, As well as launching Execulist, its new business list, 1 Stop Data staff will help visitors find out more about global business information products and even take part in the champagne prize draw that will take place every day throughout the Fair.

AVONGATE/MAESTRO INTERNATIONAL - Stand No. E618

Avongate has notched up six years of exhibiting at the IDMF and this year's IDMF event sees the announcement of the new Avongate/Maestro Interactive partnership. In addition, Avongate is introducing a new product in the health and beauty list industry arena, providing significant insights on prospects. Demonstrations of Genus the web-based management tool and ECOS, which prepares, distributes and tracks email campaigns in real time, will be ongoing throughout. Visitors can see the full range of data services and tools on offer, particularly the company's expertise available in e-data services and consultancy.

DENNIS PUBLISHING - Stand No. E670

The postal and email data list rental expert will be exhibiting at IDMF for the fourth time this year. Visitors can obtain profile information on all Dennis lists, samples of the magazines it produces and information and advice on lists and direct marketing. Email marketing specifications can be discussed in-depth with staff and a prize draw will run throughout the Fair, offering visitors the chance to win free magazine subscriptions and a host of mystery prizes.

EDM MEDIA - Stand No. E1015

A familiar presence at IDMF, EDM Media's core business comprises list management, list-broking advertising, creative and database management. This year it will launch five charity rental lists and offer advice on how to work with like-minded organisations to achieve results. Datasheets of all its available lists can be viewed and EDM Media's team will be on hand to discuss the full range of products and services.

HLB - Stand No. E945

HLB, which provides list and third-party insert programmes, management and data planning and buying with full response analysis, is an old hand when it comes to exhibiting. This year - the company's 11th at IDMF - HLB's data and insert sales consultants will be promoting all its managed lists and third-party insert programmes, providing detailed information and advice on the company's products and services.

HOLISTIC LIST MANAGEMENT - Stand No. E927

Holistic List Management - which offers management and list sales consultancy - manages 16.5 million 0-12 month postal addresses as well as a full range of consumer data. This will be Holistic's third year at IDMF, where the company will launch a portfolio of five new lists and an independent email list management service. Visitors to the stand can talk to Holistic's team and explore the strategic data advice available to both list owners and buyers.

LWC DIRECT MARKETING - Stand No. E953

Exhibiting for the first time, LWC Direct Marketing will be launching a number of lists at this year's IDMF. LWC provides list management, list broking services, insert broking and insert management. Visitors to its stand can find out more about LWC's provision and will get the chance to win a video iPod.

UNI-MARKETING - Stand No. E823

Uni-Marketing offers list and insert management services and broking for B2B and consumer data in the UK and internationally. Visitors to its stand will receive complimentary copies of Uni-Marketing's list management titles, which include The Economist, GQ, Newsweek, Vogue and Glamour, and will also get the chance to discuss the full range of services available. A business card prize draw will run for the duration of the Fair, offering prizes linked to Uni-Marketing's management portfolio.

WYVERN DIRECT RESPONSE - Stand No. E883

Wyvern Direct Response, a division of Wyvern DM, will be launching lists and data, list broking services, and Wyvern Magic MX at this year's IDMF, as well as introducing its revamped corporate branding. The new products, services and branding can all be seen by visiting its stand, where demonstrations of Wyvern Magic software will take place throughout the Fair. Visitors are invited to find out more and to take part in Wyvern's prize draw.

MISCELLANEOUS

MARKETING DIRECT DAILY - Stand No. E1150

The direct marketing industry's leading monthly magazine will pull off its annual feat of producing a daily newspaper live at the IDMF. The Marketing Direct team will be joined this year by colleagues from their sister Haymarket title Revolution, who will produce a daily newspaper for Internet World. Visit the stand to see the journalists in action.

PAYMENT SOLUTIONS - Stand No. E855

Payment Solutions offers outsourced payment processing solutions for direct debits and credits, debit and credit cards, cheques and postal orders. The full range of payment processing services will be demonstrated and described at the stand.

STUNNING CORPORATE PHOTOGRAPHY - Stand No. E970

Specialising in high-end location photography for annual reports, brochures and catalogues, Stunning Corporate Photography has exhibited at IDMF for four years. This year's event sees the launch of LocationStudio, which brings the studio to the client company to produce great studio-style pictures on location. LocationStudio offers the same great lighting and high-quality pictures that can be achieved in a traditional studio but saves time, money and effort by enabling shoots to take place at clients' premises. Visitors to the stand can see examples of location photographs of people, places and products and will be able to enter a competition to win a black Apple iPod Nano.

PACKAGING

GREYS PACKAGING - Stand No. E877

Greys Packaging, which makes flexible packaging such as mailing film and bags, envelopes, mail order packaging, and security packs, will launch some tamper-evident products at IDMF. Visitors to the Greys Packaging stand will be invited to find out more about all these products by touching (and even smelling) samples from the comprehensive range available.

THEME GROUP - Stand No. E1034

Theme Group has been busy of late, creating vehicle graphics for a local business, printing a million direct mail pieces for a national campaign, designing DVD packaging and leaflets for a European company, art directing a photo shoot, placing adverts and building complex websites. It has chosen its first appearance at the IDMF to launch its web and graphic design agency. The stand has been designed to illustrate bright ideas for direct mail campaigns, showcasing innovative design from Theme Group's team. On each day of the event, a competition will give away a remote controlled Mini Cooper designed as a replica of the cars in Theme Group's own unique fleet.

POSTAL SERVICES, MAILING AND FULFILMENT

AMARO PROFESSIONAL DISTRIBUTION - Stand No. E922

Amaro will be announcing its plan to go national at this year's IDMF. The company's service will soon become available in the Midlands and North West as well as the North East and Yorkshire. Specialising in door-to-door leaflet distribution, carried out by full-time and fully uniformed staff, Amaro offers deliveries between 4pm and 8pm on Saturdays as well as weekdays.

ASPECT MARKETING AND MACDONALD MAILING - Stand No. E657

With Aspect offering response handling and fulfilment services and MacDonald operating as a full-service mailing house, customers benefit from a single-source service provider. Both companies are part of Orbital Marketing Services Group and their fully integrated operation offers response handling and fulfilment. This includes customer contact centres, data capture, database management, response handling, mail order processing, e-commerce fulfilment and storage. Lettershop services include data processing, laser and inkjet personalisation, machine and hand enclosing, polywrapping and mailing.

CENTRAL MAILING SERVICES - Stand No. E1003

A newcomer to IDMF, Central Mailing Services provides mailing and fulfilment assistance. In terms of mailing, it offers print and data management as well as postal and distribution services. On the fulfilment side, the firm offers high-speed envelope enclosing, high-speed polywrapping, hand enclosing and storage and distribution facilities.

GRANBY MARKETING SERVICES - Stand No. E827

This multimedia handling and fulfilment solutions company offers services to organisations including Government departments, FMCG, retail and utility companies. Launching online reporting, resource management and recent accreditations at IDMF 2006, Granby will be informing visitors about its full range of services and products. These include direct mail, call centres, data management, order processing, stock management, warehouse and distribution services.

ONEPOST - Stand No. E1030

In the deregulated mail market, Onepost provides comprehensive postal management and consultancy. It offers advice on how to make significant savings on mailings by establishing the most cost-effective distribution partners and methods for sorting and delivery. Onepost uses a software system to help mailers get the best possible value from their postal budgets and will be demonstrating its bespoke postal consultancy service. Managing director Graham Cooper will be available to advise visitors.

TNT MAIL - Stand No. E930

TNT Post Doordrop Media, formerly Circular Distributors, will be unveiling its new identity at IDMF. The company's staff, service and values may be the same but TNT Post Doordrop Media is offering a wealth of new ideas designed to get better results for doordrop advertisers. The company will be launching a brand new service called Doordrop Max, designed to optimise campaign coverage against objectives. Visitors to the stand at this year's Fair can discover the firm's full range of doordrop services, which offer solutions for direct marketing advertisers, retailers and grocery brand owners. Visitors can collect information about all aspects of the doordrop industry.

PROMOTIONAL

AGI MEDIA - Stand No. E783

AGI Media will be producing Little Books at its first appearance at IDMF. The product snaps open to become a poster, making it the ideal promotional mailer and information carrier. AGI Media also provides CD and DVD packaging for the entertainment industry and innovative packaging for smartcards. The exhibitor invites visitors to discover innovative ways to spread their message to prospects and customers while sampling AGI's creative packaging solutions.

INTERCARD - Stand No. E905

Intercard offers complete plastic card management, from fast, top-quality production with full consultation to design and creation - all to exact specification. Applications are diverse and include loyalty, identity, membership, payment, access, calendar, gift, helpline, information, telephone, key fob or key cards. This year, Intercard will launch bar-coded key fobs, a customer-friendly loyalty reward device. The company will also introduce its pop-out temporary loyalty cards made of laminated paper, which are designed to be low-cost, temporary or limited longevity loyalty cards. Visitors can find out more about the cost-effective media, design advice, consultancy and production on offer.

LGP GEM - Stand No. E575

LGP Gem is one of the world's largest suppliers of fashion jewellery to direct mail companies requiring premium and promotional items. It will be launching genuine stone fashion jewellery at this year's Fair. A wide range of rings, earrings, bracelets and pendants will be on show and every visitor to the stand will receive a special gift.

LIQUID LENS PROMOTIONS - Stand No. E873

New to the IDMF, Liquid Lens Promotions offers quality promotional products and provides clients with a bespoke design service if required. The company will launch a line of leather conference goods and visitors can see a wide range of USB drives and a brand new laser pointer. The winner of the prize draw will pick up one of Liquid Lens Promotions' best-selling USB drives.

SOFTWARE

EXACT ABACUS - Stand Nos. E600/E605

The specialist direct marketing software provider will introduce its 3EX.NET stock forecasting and procurement solution at this year's IDMF. Designed to complement and integrate with existing systems and infrastructure using the .NET framework, 3EX.NET has a targeted return on investment of 12 months, achieved by reducing stock wastage, lost orders and administrative overheads. Visitors can find out more about this and other Exact Abacus products and services by visiting the stands.

NEOLANE - Stand No. E673

A newcomer to the IDMF scene, Neolane provides enterprise software solutions for customer-oriented marketing and outbound communications. The fully integrated facility offers multi-channel delivery. Visitors to Neolane's stand can see demonstrations of automated customer marketing campaign software and the recently launched Workflow Manager. Staff will be pleased to talk through examples of their work for Accor Hotels and Packard Bell and explain how to cut DM campaign/email marketing lead times significantly. Visitors to the stand will be invited to take part in a survey and participate in a prize draw for case of wine.

SOFTWARE SCULPTORS - Stand No. E716

Software Sculptors will be a fresh face at the IDMF this year. The specialist in software development will be concentrating on its own CRM system, Flightdeck, which is fundamentally configurable, enabling businesses to take full control while increasing sales. Software Sculptors invites visitors to its visually exciting display to see a demonstration of Flightplan and to claim a free copy of its book about CRM. Visitors who register interest during this year's Fair will be offered a 20 per cent discount on all implementation and training services.

TWOFOLD - Stand No. E1076

TwoFold supplies and maintains document management systems. Its software suite includes Twoapprove, a purchase invoice management system; DoCWeb, a web- enabled document archive and retrieval system and Create!form, an output management system. The hardware range includes document systems and mailroom document scanners, folder inserters, franking machines, cheque signers and letter openers. It offers a full support package, including on-site service contracts, telephone support, envelopes, parts and consumables for every size and type of organisation. A 25 per cent discount is offered on any order taken during this year's IDMF and for two weeks following the Fair for customers who register with TwoFold at the stand.

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