Jamie Oliver triumphs as government earmarks £280m for school dinners

LONDON – The government said today it is to spend an extra £280m over three years on school dinners after TV chef Jamie Oliver delivered his 271,000-strong 'Feed Me Better' petition to Downing Street.

The education secretary Ruth Kelly has pledged to spend at least 50p on primary and 60p on secondary school lunches for each child, a rise of over 10p on the cost of the average school meal.

The Channel 4 series 'Jamie's School Dinners' focused on a secondary school in Greenwich, where only 37p was allocated to each child.

Kelly signalled priority would be given to areas in the UK where spending is at a minimum, although every school in the country should get something.

Oliver said on leaving Number 10: "It is certainly very positive -- 20 years too late, but we are talking about the right sort of money."

At least £60m of the funds will be used to set up a new School Trust, which will devise healthy school menus and advise schools and parents on nutritional standards.

The success of 'Jamie Oliver's Dinners', which showed children being fed processed junk food, with some meals containing less than 30% meat, forced the government into addressing the problem.

The petition has been running on Jamie Oliver's site for six weeks and generated 271,677 signatures. The petition exceeded all expectations, with Oliver initially hoping for just 20,000.

Oliver told people on his website last night, before any decision was announced, to keep their fingers crossed.

"I am off to speak with the government again and I will be presenting the 271,000 signatures we have had on the website petition to improve school meals. Thanks to all of you who have supported the campaign.

"I am really keen to see what the government's response will be. Keep your fingers crossed that all of the news will be good."

If you have an opinion on this or any other issue raised on Brand Republic join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content