Jamaica Village plans scrapped

Organisers have abandoned plans for a Jamaica festival in Finsbury Park during the Olympic Games after they failed to raise adequate funding for the project.

Jamaica Village cancelled (Photo by Rod Senna)
Jamaica Village cancelled (Photo by Rod Senna)

Chief organiser Clifton Cameron said despite receiving "significant support" from the public and private sector, and the athletics community, the "full extent of the financial commitments received has fallen short of the funding required to execute the attraction".

A statement on the Jamaica Village website reads: "Jamaica Village Ltd (JVL) regrets to announce that it will not be moving forward with it’s plans to stage the Jamaica Village 2012 attraction in London, during the upcoming summer Olympic Games. JVL wishes to note our appreciation to those who shared our vision of leveraging the country’s athletic prowess to promote Brand Jamaica and despite the absence of the Jamaica Village 2012 we wish for all our athletes a record breaking Olympic performance."

According to a report in The Jamaica Observer, the overall costs of financing the project was upwards of £5m.

, Jamaica Village was set to take over Finsbury Park from 3-12 August. It aimed to showcase the best of Jamaican sports, music, tourism, food and drink, and would have featured appearances from world-famous athletes including Usain Bolt.

An alternative Olympic base for Jamaica has not yet been announced.

To leave a comment and let us know your thoughts.

For more in-depth industry features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to 北京赛车pk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now