Jack Wills awards Smyle with experiential summer campaign

Smyle has been awarded a contract to deliver clothing brand Jack Wills' summer experiential campaign called JW Seasonnaires.

Smyle has been awarded the contract to deliver clothing brand Jack Wills summer experiential campaign
Smyle has been awarded the contract to deliver clothing brand Jack Wills summer experiential campaign
The first of four events was held at Jack Wills Varsity Polo at Guards Polo Club on 11 June with over 4,000 guests attending.

Smyle will then take a Jack Wills Horse Box to three festivals featuring music performances from acts such as Little Boots, Jackmaster, Herve and MJ Cole.

It will visit Beach Break Live from 17 – 19 June, The Secret Garden Party from 21 – 22 July and Standon Calling from 11 – 14 August.

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