The agency, which has produced the event for the last ten years, will deliver the annual event on the banks of the River Thames for the next three years.
The company has revealed it is opening talks with interested brands immediately looking to partner with a brand for this years event. It follows last year’s Vodafone sponsorship, as part of the brand’s Firsts campaign, which saw a sensory element added to the experience for the first time.
Richard Vincent, head of consumer and digital, Jack Morton Worldwide, said: "We are delighted to be continuing our relationship with the Mayor’s office, creating a show which year on year sets the bar in innovation and creativity.
"This is a unique moment in London’s year and on the global calendar which makes it a unique brand sponsorship opportunity also. This year we are looking for a long-term partner for the next three years that we can work with to raise the bar even further for London and for our sponsor."
Mayor of London Boris Johnson, added: "London's New Year's Eve fireworks display is broadcast around the world and one of the highlights of our city's unbeatable events programme.
"In coming on board any sponsor will not only be supporting one of the most spectacular celebrations on the planet, they will be associating themselves with a dynamic, forward looking city, as it kicks off another exciting year."
Brand enquiries regarding the new sponsorship opportunity should be directed to Richard Vincent of Jack Morton Worldwide.
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