The structure complements Thomson Reuters at Canary Wharf.
It features three LED walls displaying Thomson Reuters Eikon footage of public responses to street teams asking them what they want to see ‘more or less’ of for the financial industry to be successful.
The ‘New Era: Your View’ campaign will also visit 13 other cities around the world including New York’s Grand Central station on 18 October.
Jack Morton is working alongside New York based agency Gardner Nelson and Partners on the campaign that also involved ‘Go Live’ evening customer launch events which took place in London on 6 October.
Visitors to the structure will be given the chance to enter Thomson Reuter’s record breaking expedition to the South Pole using a specially designed vehicle running on bio fuel.
Photo above is from London 'Go Live' event taken by Henrik Andersen.
To leave a comment and let us know your thoughts.