Beer mats held up in a trio and viewed through a smartphone create 'a human fruit machine' that allows people five chances to win a £5,000 jackpot with each purchase of J2O.
The augmented reality campaign is rolling out in pubs nationwide and the jackpot fund has been dubbed the ‘J20 Kitty’ in reference to the brand’s Cats and Dogs TV ad campaign.
Company: Britvic
Brand: J2O
Client: Jonathan Gatward, GB marketing director at Britvic Soft Drinks
Agency: Iris
Creatives: Annie Fox & Jim Pyett
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