The ban comes after research into its users found that 92.5% thought that pop-up advertising was the most frustrating feature of the web.
The research also found that while pop-up ads did raise brand awareness, it was not always in a positive way.
iVillage has been working on developing new formats for ads, such as the Interquizzal, which flashes up an advertiser's message while results for relevant online quizzes are being processed.
Vanessa Benfield, senior vice-president of sales at iVillage, said: "The support from our advertisers behind this decision has been overwhelming. We have been working closely with them to convert current pop-up ads into stronger, alternate formats to help yield higher results."
The survey was conducted by iVillage and Vividence.
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