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ITV has rebranded ITV2, its entertainment channel aimed at 16- to 34-year-olds.

The broadcaster’s in-house creative team, ITV Creative, partnered with the design agency ManvsMachine to develop the new look and has also unveiled a series of idents. The promos for the relaunch are upbeat, poppy and packed with clips from some of the channel’s most popular shows, including Celebrity Juice. The idents are filled with everyday objects – such as rock sweets, jars of jam and wellies – that are edited through an algorithm to make them look different almost every time. The work was created by Tony Pipes.