X Factor "quest for the best" by ITV Creative

ITV has released a futuristic promo for the new series of The X Factor starting in the autumn.

It was created by ITV Creative and will air on the channel. In the spot, Caroline Flack and Olly Murs guide viewers through a lab where the show’s judges – Nick Grimshaw, Rita Ora, Cheryl Fernandez-Versini and Simon Cowell – are being prepared for the next season.