The second season of the drama following the life of a high-class London hooker again stars Billie Piper as Belle. The ads supporting the show's return feature Piper in lingerie with the line "Belle's back".
To help boost the series, ITV2 has created a for fans to preview episodes, catch up on previous episodes and browse exclusive cast biographies and interviews. It is running pre-roll ads for the British Army and Carling on the video clips.
The Tiger Aspect programme brought in nearly 2m viewers when it debuted last year. The first season of the programme featured eight episodes and averaged 1.24m viewers.
Season one was well received by critics, who applauded Piper's portrayal of Belle, a high-end call girl who revels in her sexual prowess but struggles to find personal fulfilment.
The show is based on the real life adventures of an upmarket escort under the pen name Belle de Jour published first in a blog and then as a book.
Tomorrow's episode will be a double bill, featuring a journalist who tries to blackmail Belle after one of her clients turns out to be a Liberal Democrat MP. A new character will also be introduced to the show -- Bambi, a young girl with aspirations of becoming a high-class escort.
Belle also meets Alex, played by Callum Blue ('The Tudors', 'Dirt'), the handsome doctor who she mistakes for a client in a hotel bar. She soon faces a difficult dilemma, can you keep having sex for money if you're falling in love?
Swindon-born Piper has been signed on to film a third season of the programme next year, just weeks after she is due to give birth to her first child with husband Laurence Fox.
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