The risque drama series, which stars former pop star Billie Piper, will be promoted using Blow Up Media's giant posters. The campaign will include a wrap of the derelict Alfa Laval building on the M4. Other sites at which the posters will appear include London's Great Eastern Street, Oxford Street and Vauxhall Cross. The high-profile sites are the latest stage of a campaign backing the show. Other activity has included the creation of a 'Belle de Jour' Facebook site.
Creative agency: Mother
Media agency: MindShare, Blow Up Media.
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