ITV seeks sponsors for daytime property show package

LONDON - ITV is looking for sponsors for the new series of its lifestyle and property shows, 'Everything Must Go', 'I Want that House' and 'Moving Day', which will be broadcast as part of its autumn schedule.

Sponsorship of the shows is being marketed to advertisers as a package, offering exposure on TV, on the internet and off air, including brochures produced in connection with the series.

The shows run during the daytime from Monday to Friday and target housewives and house-husbands. They are linked by a number of themes, despite being about different aspects of moving house, according to Granada Enterprises sponsorship executive Leigh Moscrip.

She said: "Each of the shows are practical guides and aspirational, but they are quite different."

In its third series, 'Everything Must Go' is produced by Hotbed Media and helps people find the value of belongings when they have a clear out.

Meridian-produced 'I Want that House', which is currently being repeated and returns for its second series in the autumn, looks at properties available to buy abroad.

The third show in the package, 'Moving Day', is a new show from RDF Media, maker of 'Wife Swap' and 'Faking It'. The programme will look at the stresses of moving house and give advice on all aspects of relocating.

Sponsorship of the entire package, including all media for all shows, can be bought by one advertiser or it can be split into tailored deals.

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