MEDIA BRIEF: ITV seeks sponsor for Tour de France

ITV is seeking a sponsor for its coverage of the Tour de France, which starts on ITV2 on July 5 with live action from the start of the race at the Eiffel Tower. A daily one-hour highlights programme will air on ITV1 and ITV2 throughout the three-week race. ITV1 will broadcast live coverage on Sundays.

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