The show aims to recreate the 1970s in a suburban office and will recruit a total of 12 advertising creatives from several agencies to represent their company. They will then be asked to pitch for Raleigh of Nottingham's 'Raleigh Chopper' Christmas ad campaign, potentially worth millions of pounds in sales.
For two weeks, the ad execs will live and work without any trappings of 21st century technology. The '1970s Office' will see the ad execs taken back to a time when there were no computers, mobile phones, internet or even motorcycle couriers -- things today's everyday creative takes for granted.
Chopper, the iconic 1970s bicycle brand, recently announced that it was relaunching to capitalise on a nostalgia wave for design classics.
The participants will have just 10 days to compete for the Chopper pitch -- then travel to Raleigh Headquarters to present it to the board.
Hannah Beal, development researcher at ITV, said: "There is much more to the 1970s Office than the Raleigh Chopper campaign. Sure, our team is going to struggle without email, photocopiers and faxes, but what will be even more interesting is how they will work to 1970s social rules and norms."
Beal confirmed that they hoped to cherry pick individuals with a range of talents and skills to form a super creative team who would compete against an agency using modern technology.
Participants must have full consent from their ad agency to be away for two weeks in July when the show will be shot. Anyone interested in applying should email hannah.beal@granadamedia.com.
Choppers were hugely popular throughout the 1970s with Raleigh selling 1.5m of the bikes between 1969 and 1979.
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